EYE LEVEL - Ideas and Insights from 'The Marketing Eye'
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Issue:
July 2009 08454567760 - www.themarketingeye.com
 

Social Networking – the best of the rest

We’ll finish this little mini-series on social networking with a look at some of the other
social networking tools that are available.

 


Ask The Eye

If you have any questions about social networking, why not Ask the Eye?  It's free!

Which social networks are right for my business?

How many social networks should I
be on?

Where do I find
the time?


The Marketing Eye Supports:

  
Property In, your first    choice independent
estate agent for
Dulwich and
South East London

 

Propertyin.com


Let me entertain you

Tweeting about a revolution

Speed networking - is it worth it?

Banking on a brand

Spinning out your expenses - how to handle a PR crisis


The Marketing Eye Supports:

Things that have inspired
or amused us this month:

Excellent post on measuring marketing ROI. Read it and bookmark 

Fab examples of cost effective, innovative & memorable advertising  

Linkedin: 22 Ways to Dominate

Good advice on marketing a business on-line

Building Your online Brand: Five basic strategies   



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5 Top Tips

1. Ask yourself, how visible are you when you’re not there?

2. Find one or two networks that best suit you and focus on them

3. Win by sharing – don’t be secretive about what you know and what you find

4. Cast some bread on the water and see what bites you get

5. The best online networkers tend to be the best offline networkers too - think about it!



Squidoo-
www.squidoo.com  

Squidoo lets you to set up a single web page on any topic, from products to politics.

By creating a series of pages, known as lenses, you can establish yourself as an authority in your field and lend creditability to your products or services. 


Facebook-
www.facebook.com

You can set up a business Facebook page as easily as you can set up a personal profile. A business page allows you to create a customised profile to introduce your product or service. You can add photographs or videos of your product, include reviews and send updates to your Facebook friends.

Youtube – www.youtube.com

Youtube is now extensively used by businesses for everything from presentations to product guides. Video is a great way to bring your business to life on-line. It doesn’t have to be expensively produced, but remember your brand standards when deciding on your approach.

Linked In – www.linkedin.com

Linked in claims to be the world’s largest professional networking site. Essentially, it is an online CV that is useful for gathering and recording a network of contacts. By joining one of the many common interest groups and participating in the discussions, you can build your network and credibility.

Slideshare – www.slideshare.com

Slideshare is a repository of presentations. If you create a PowerPoint presentation, load it onto Slideshare. Like Squidoo, it is a means of building credibility in your specialist area.  Slideshare is also a useful resource if you have a presentation to prepare yourself.

Although there are still some questions about the usefulness of a lot of these services, many businesses are getting on board ‘just in case’. You will only have time to manage one or two social networks effectively, so our advice is to find the ones that best suit you and focus on them.

Let us know how you get on and don't forget to follow us!

The Marketing Eye

P.S. for new photos of the team see here!

http://www.themarketingeye.com/our_people.php


  The Marketing Eye - Very social networkers!  

We have explored these social networks so that you don’t have to. 
If you would like advice on the best networks for you, please contact us on :
08454 567760

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